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Behind the brand

„When you do things from your soul,
you feel a river moving in you, a joy.

- RUMI

The brainchild behind the brand YASBÏS is Isabel Underberg Steele.

With many years of experience working in the fashion industry and having founded her own fashion label in 2009, she decided to launch a project that not only produces a beautiful product: hand-woven cashmere scarves and blankets but also contributes to support the traditional handcraft and keep it alive.

YASBÏS stands for traditional craftsmanship, for beauty and true quality, and for a balance between man and nature," says Isabel.

Her broad travels through India, along the magical routes of the ancient Silk Road through Uzbekistan and Pakistan, through Mongolia, Bhutan or South America have not only greatly inspired her but their cultures and traditions have been a strong influence on her work and creativity.

“I appreciate all things that are made by hand - that have heart and soul. Traditional craftsmanship that has existed for centuries is one of our most treasured inheritances. The people I work with have taught me a deep respect and love for this exceptional and beautiful work.”

“I would like to make it my vision to help protect and support this traditional hand craft and its artisans and save it from extinction, in this growing mass-produced world.”

Isabel lives and works in Berlin, Germany.

The Name

YASBÏS – This name is derived from the semi-precious stone Jasper, which is found in nature in various mottled shades and is regarded as a healing stone. The beauty of these stones and their energy is reflected in every handmade piece that YASBÏS produces.

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